Hurricane!

A look at the psychology of climate change.

Are Live Earth’s ambitious really so low? Where is the fire, and the anger, and the leadership? The theory is that these bite sized simple first steps encourage and empower further actions. All the evidence – and there is plenty of it- is that this will not work. No mass movement or widespread social change has ever been inspired by napkins. It is mendacious to suggest that the low carbon economy can be created by these tiny measures. And dangerous too, because it encourages people to undervalue the seriousness of the issue or to adopt minimal tokenistic behaviours.