Hurricane!

Some good behind-the-scenes tips on handling communications during a hurricane disaster.

The year before, we faced a similar dilemma on a smaller scale, as local media pounded us for shelter information and updates with Hurricane Ivan. We got around that issue by pushing the assignment desks and producers to a page on our website that was updated every hour. We even pushed that information to police departments and other dispatch agencies to use as an online resource for people calling from the evacuation routes. It worked like a charm, and within a half-day our incoming media traffic was again manageable.